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Ginger Willow

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About Us

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The Ginger Willow Story

Having spent my whole career either in retail or supplying retailers on a wholesale level, to say I have passion for the industry would be an understatement. For a number of years I have dreamt about my little boutique, the cute little finds I would stock, the shop I would create & the amazing customers I would meet along the way. In August 2020, a year where we all needed cheering up  Ginger Willow was born! 


So why Ginger Willow? I wanted a name that was personal & something that would be representative of the dream I was about to partake.  It seems a little obvious to all my friends & family but the ginger part comes from my hair colour! Yes I am Ginger & proud! Willow trees are one of mine & my dads favourite trees, I am also such a nature baby that it just seemed apt. Willow trees also represent balance & learning. I hope to bring a nice balance of luxury & well priced items. The learning represents the Ginger Willow journey, & I can't wait for you to be apart of it. 


Amy x

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Did you know?!

That Ginger Willow started life as a candle company & for one whole week was called av&co. Well watch this space, we are always looking for the next thing to stock for all our 'willowers'

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Keep up to date

For the latest product drops, how to style guides & to see what we are up to at Ginger Willow HQ. Follow our grid, click the Insta button below.

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